Matrixx Initiatives, Inc.
Matrixx Initiatives offers several ways to get its medicine up your nose without a rubber hose. The company makes oral and nasally delivered over-the-counter cold, flu, and allergy remedies marketed primarily under the Zicam name. Its Zicam Cold Remedy is a zinc-based product that claims to reduce the duration of cold symptoms. Zicam comes in a variety of delivery methods, including nasal swabs, cough lozenges, chewable tablets, and nasal and oral sprays. The company also produces Nasal Comfort, a moisturizing nasal spray to treat congestion, and Xcid, an antacid cream. Major customers include Wal-Mart, Walgreens, and CVS. Matrixx is owned by an affiliate of investment firm H.I.G. Capital called Wonder Holdings.
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